Client Spotlight: Waypoint Ministry

Engagement at a Glance

Waypoint Ministry offers men a 12-month residential program that offers an opportunity for true transformation.

A few of the outcomes from our engagement:

• Clarified messaging and website in partnership with our friends at HeyDay Web Media
• Integrated their donor CRM (Bloomerang) and email marketing platform (MailChimp)
• Assess their donor portfolio to develop segmented donor tiers for intentional communications
• Launched multiple fundraising campaigns, one of which netted $90,000+ in funding

The Challenge

When Waypoint Ministry first approached us in conjunction with our friends over at HeyDay Web Media, they had an incredible story—but their communications weren’t telling it clearly or consistently. 

Donor engagement was sporadic. Email sequences were underdeveloped. Campaigns required a lift that wasn’t always sustainable due to the effort it takes to support a ministry devoted to men in recovery.

The Solution

In addition to creating a clear message and compelling website, we began building a full-funnel email marketing strategy, integrating their Bloomerang CRM with MailChimp to establish a powerful, automated communications system. 

This included:

• Segmented email journeys for General, Mid-Level, Major, and Staff-connected donors.
• A custom “Potential Donor” automation with delays, conditional logic, and a prayer-based lead magnet that served both spiritually and strategically.
• Multiple GivingTuesday and End-of-Year campaigns, including tailored emails, social posts, impact stories, and print appeals.
• A new emphasis on storytelling, donor tagging, and systemized follow-up.

Additionally, our ongoing engagement included a variety of other components such as: annual report and case for support design, a strategic fundraising plan, fundraising coaching, content strategy and copywriting, and deploying multiple end-of-year appeal campaigns.

The Results

Our work together prioritized both relational and revenue-focused goals to equip their team to achieve sustained success over the long term. 

Now, Waypoint has a clear message, dynamic website, a system for strategic communication with donors, and saw their most successful end-of-year campaign to date with over $90,000 in funds raised. 

Here are a few of the highlight wins:

• Clarified messaging and website in partnership with our friends at HeyDay Web Media
• Integrated their donor CRM (Bloomerang) and email marketing platform (MailChimp)
• Assess their donor portfolio to develop segmented donor tiers for intentional communications
• Launched multiple fundraising campaigns, one of which netted $90,000+ in funding

Meet Our Client, Waypoint Ministry

Waypoint Ministry is more than a recovery center. Nestled in the hills of North Georgia, it’s a place where brokenness meets grace—where men struggling with addiction encounter the healing power of Jesus Christ and find a path toward a life of purpose.

For two decades, Waypoint has welcomed men into a 12-month residential program that doesn’t promise a quick fix, but something deeper: transformation. With a commitment to Scripture, structured mentorship, accountability, and job skills training, Waypoint helps rebuild men from the inside out. And the impact goes far beyond the individual. 

Families are restored. Children reconnect with fathers. Entire communities are renewed.

Let’s Talk

We believe that effective fundraising and marketing is both relational and revenue-focused. Our partnership with Waypoint Ministry is a powerful example of that belief in action. 

If your organization wants greater clarity and momentum in your decision-making and fundraising activities, it’s time to swap all the things to try for a simple fundraising plan to follow. Sound intriguing? Let’s talk.