Client Spotlight: Life Advancement Group
Equipping Life Advancement Group’s first-time fundraiser with the systems and tools for success
Engagement at a Glance
As a pro-life nonprofit that comes alongside local pregnancy care centers, Life Advancement Group isn’t your typical nonprofit. They are leaders of leaders who needed a simple, sustainable fundraising plan to continue their momentum.
A few of the outcomes from our engagement:
- 78% higher giving from their annual gala over the previous year
- Launched their first-ever end-of-year direct appeal
- Implemented an easy-to-use top relationship tracker
The Challenge
Life Advancement Group came to us during a pivotal season. They were navigating:
- The organization’s first investment in a fundraising role
- An event-heavy revenue model
A desire for predictable, repeatable fundraising systems
Like many growing nonprofits, the impact was clear and the need undeniable, but it was time to build a fundraising foundation that could scale.
They needed clarity, accountability, and practical guidance to turn good intentions into funded outcomes.
The Solution
Our engagement focused on helping Life Advancement Group’s new development director establish an intentional fundraising strategy and system.
We structured our work together for both consistency and flexibility. This means communication happened via 2 predictable cadences:
- A monthly strategy call to track progress, discuss challenges, and identify key relationships to cultivate over the next month.
- Unlimited audio communication throughout the month to keep the conversation going with real-time access to a team of seasoned marketers and fundraisers.
Our conversations covered in-person fundraising events, major donor cultivation, the art of the ask, nuanced elements of building relationships with high-net-worth donors, and more.
In many cases, this engagement acted as the “phone-a-fundraiser” in the back pocket of their fundraising team, who requested insight and advice to complement his day-to-day activities and decisions.
The Results
Our work together prioritized both relational and revenue-focused goals to equip their first-time fundraiser with the tools and systems needed to achieve sustained success over the long term.
Here are a few of the highlight wins:
- Their annual gala grossed 78% more than the previous year without significantly increasing the number of attendees.
- Cultivated a $21,000 gift, the largest of a fundraising event to date.
- Deployed their first-ever direct mail appeal for the organization.
- Built simple fundraising systems to maximize the limited time and ability of a small (but mighty) team.
Quick Fundraising Tip
If you’re struggling to set the right fundraising goals for your organization, prioritize a mix of relational and revenue-focused goals.
Here’s an example: “We will prioritize xx intentional communication touchpoints with each of our donor tiers (relational) and raise $XX by ______”. (revenue)
Meet Our Client, Life Advancement Group
Life Advancement Group is a Christian nonprofit organization committed to increasing the number of lives saved through pregnancy centers. Using cutting-edge technology and marketing strategies, they reach women who are considering abortion and connect them with local pro-life pregnancy centers. In short, Life Advancement Group is committed to creating the most cost-effective way to save lives from abortion.
Thanks for being in my corner
“As a first-time fundraiser, everything feels new. Your guidance and expertise has helped maximize my time and efforts as I build a fundraising foundation to sustain this organization for years to come.”
— Levi Maike, Life Advancement Group
Let’s Talk
We believe that effective fundraising and marketing is both relational and revenue-focused. Our partnership with Life Advancement Group is a powerful example of that belief in action.
If your organization wants greater clarity and momentum in your decision-making and fundraising activities, it’s time to swap all the things to try for a simple fundraising plan to follow. Sound intriguing? Let’s talk.