Client Spotlight: Church Fuel
Fractional marketing support for a cause-driven business
Engagement at a Glance
Church Fuel offers practical resources and software for normal-sized churches in need of health and growth.
A few of the outcomes from our engagement:
- Led a comprehensive rebrand that included new messaging, logo, visuals, and website
- Marketed multiple product launches, with one netting 7 figures in revenue growth
- Oversaw the marketing program, including stewarding their sizeable email list of 300,000+
- Developed a strategic marketing plan that covered everything from content to launches, live events, and more.
The Challenge
After a season of acquisition and growth, Church Fuel approached us looking for leadership and guidance for their marketing efforts.
This was a team of marketers already doing some amazing things—so this is not the typical “we need to start over” scenario. They had a significant audience (large email list, multiple Facebook Groups, strategic partners, etc.) and 2 different sets of service offerings that needed to be shared with their now combined audience.
The opportunity was significant. The reason they reached out? We (at that time, just our founder Evan Cox) was the first person they hired to build the business back in 2017. In the early days of their business (and honestly, ours too) Evan was involved in design, project management, strategy, product launches, and every area of the business (that was simply called Church Marketing University at the time). CMU continued to grow steadily, addling resources, content, customers, and team members over the next several years.
After an acquisition and merger with another trusted brand, Church Fuel, Ryan Wakefield and the leadership knew it was time to infuse clarity and the right game plan into the organization. They reached out to us (now also a seasoned team of marketing experts) to take our unique understanding of their history and guide them through a new season of growth.
The Solution
We immediately got to work during a leadership team offsite to set the priorities and focal points for the year ahead. As a team that relied on product launches in the past, diversifying revenue was a clear area of emphasis, too.
Over the course of our engagement, our scope included:
- Leading a comprehensive rebrand that included new messaging, logo, visuals, and website
- Marketed multiple product launches, with one netting 7 figures in revenue growth
- Overseeing the marketing program, including stewarding their sizeable email list of 300,000+ contacts
- Building a cross-sell plan to offer complementary services to new audiences acquired during their season of growth
- Developing a strategic marketing plan that covered everything from content to launches, live events, and more.
The Results
Our work together prioritized both short-term and long-term goals.
Here are a few of the highlight wins:
- The comprehensive rebrand effort took time and energy, but allowed the team to present a new, unified front in advance of their cross-sell and workshop campaigns.
- In a world where everyone loves to treat marketing and lists like a vending machine, Church Fuel’s webinar and workshop program offered significant value before ever asking for anything in return—with more than 5,000 pastors and church leaders in attendance during the Summer campaign.
- During their signature product launch, Church Fuel saw the organization’s marketing and team-wide efforts net more than 7 figures in revenue.
While the revenue numbers are nice, the biggest outcome here is the impact one organization had on church leaders across North America (and beyond) thanks to intentional planning and programming.
Quick Marketing Tip
During seasons of growth, it’s tempting to try all the things. Getting clear on your goals and your message is always a solid place to start so you can swap all the things to try for a simple plan to follow.
Meet Our Client, Church Fuel
Church Fuel offers practical resources, community, and software for normal-sized churches in need of health and growth.
When it comes to welcoming new visitors, churches are forced to piece together expensive apps, spreadsheets, and sticky notes—a messy system that too often lets valuable families fall through the cracks. Church Fuel is changing the way churches invite and welcome new visitors every week.
You will love working with this team!
“When I first launched my company more than a decade ago, Evan was the first person I hired to help us build the business. Since then, I’ve called on him and his team to help us navigate multiple, specific seasons of growth. You will quickly see how their team is different in their approach to problem solving and game planning your marketing or fundraising needs.”
— Ryan Wakefield, Church Fuel
Let’s Talk
We believe that effective fundraising and marketing is both relational and revenue-focused. Our partnership with Church Fuel is a powerful example of that belief in action.
If your organization wants greater clarity and momentum in your decision-making and marketing activities, it’s time to swap all the things to try for a simple plan to follow. Sound intriguing? Let’s talk.
